The story of Contemporary art
Contemporary art isn’t just about aesthetics—it’s a reflection of society and a growing investment opportunity. Join us as we explore the journey of art from post-war innovation to today’s market-defining masterpieces.
Mark Rothko, Untitled (Black on Gray)
© 1998 Kate Rothko Prizel & Christopher Rothko / Artists Rights Society (ARS), New York
1945-
1960s
Breaking Free from Tradition
The Birth of Contemporary Art
In the aftermath of World War II, artists sought to redefine creativity, leading to the birth of Abstract Expressionism. Figures like Jackson Pollock and Mark Rothko broke traditional boundaries, creating works that celebrated emotion and spontaneity. This period marked the rise of the U.S. as a global art leader, laying the foundation for contemporary art as we know it.
Andy Warhol, Campbell’s Soup Can
© The Andy Warhol Foundation for the Visual Arts, Inc./ Artists Rights Society (ARS), New York; Campbell Trademarks used with permission of Campbell Soup Company
1960s-
1980s
Art Meets Commerce
The Rise of Pop Art and Conceptual Movements
The 1960s brought Pop Art, with icons like Andy Warhol and Roy Lichtenstein blurring the lines between consumer culture and fine art. Simultaneously, conceptual art challenged the very definition of art, emphasizing ideas over aesthetics. These movements redefined art’s role in society, making it accessible, provocative, and a viable asset for collectors.
1990s-
2000s
A Global Canvas
Globalisation and Diversity in Art
As globalisation surged, the art world embraced diverse voices and mediums. Artists from Asia, Africa, and Latin America gained prominence, enriching the global narrative. This era also saw the rise of biennales and art fairs, making art more accessible to collectors and investors worldwide.
Yayoi Kusama, All the Eternal Love I Have for the Pumpkins
© Courtesy Ota Fine Arts, Tokyo/Singapore and Victoria Miro, London. © Yayoi Kusama
Today
The Future of Art
Contemporary Art Today: Innovation and Technology
Today, contemporary art embraces technology, from digital installations to NFTs. Artists like Beeple and Yayoi Kusama use innovative mediums to captivate audiences. The market has also evolved, with online platforms and global auctions making art investment easier than ever.
Start today! Submit a request for a call and let our experts guide you in building a personalised portfolio with timeless value and growth potential.
Start
your journey
investing in
Art
Start today! Submit a request for a call and let our experts guide you in building a personalised portfolio with timeless value and growth potential.
